Why Should You Self-Publish Your Business Book?

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Tom Benson
Marketing & Content Manager @Spines
self-publish your business book

When it comes to publishing a business book, authors are typically confronted with two main pathways: traditional publishing or self-publishing. Each approach offers distinct advantages and challenges, and the choice largely depends on the author’s goals, resources, and timeline. Traditional publishing involves partnering with established publishing houses that manage the editorial process, design, distribution, and some marketing aspects. This route can lend a degree of prestige and comprehensive support but often at the cost of creative control and a smaller share of the royalties.

On the other hand, self-publishing puts the author firmly in the driver’s seat, providing complete control over every aspect of the book, from content to cover design, marketing, and sales strategy. This path not only allows for a faster route to market but also significantly increases potential earnings per copy sold. Self-publishing is particularly appealing in the business genre, where the timeliness of the book’s content and the author’s direct engagement with their audience can be crucial for the book’s relevance and success. Self-publishing companies, such as Spines, or IngramSpark, play a pivotal role by offering authors professional print and ebook creation services, along with a global distribution network to share their works with the world.

For business professionals, self-publishing isn’t just about writing and selling a book; it’s an entrepreneurial venture that complements their business or personal brand. This approach empowers authors to tailor their content to the specific needs of their audience, aligning the book’s message closely with their business strategies, and career goals. The following sections will explore the reasons why you should self-publish your business book and detail the publishing process, and provide insights on navigating the associated challenges effectively.

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Advantages of Self-Publishing for Business Authors

Complete Control Over Content and Publishing Timeline

One of the most significant advantages of self-publishing for business authors is the unparalleled control it offers over both the content and the timeline of publishing. Unlike traditional publishing, where editorial decisions and publication schedules are often dictated by the publisher’s priorities and timelines, self-publishing allows authors to release their book exactly when it’s most relevant to their business and market needs. This flexibility is crucial for content that aligns with specific industry trends or professional milestones. Furthermore, authors can update their content as needed to maintain its relevance, which is particularly advantageous in the fast-paced business environment where industry knowledge evolves rapidly.

Higher Royalties and Revenue Potential

Financially, self-publishing can be far more rewarding than traditional publishing routes. Traditional publishers typically offer authors royalties that are a small percentage of the book’s selling price, after deducting costs related to distribution, marketing, and retail margins. In contrast, self-published authors can earn upwards of 70% of the sales price as royalties when selling digital books and a significantly higher portion of the revenue from print-on-demand than they would through a traditional publisher. This increased revenue potential makes self-publishing a lucrative option for business professionals who plan to leverage their books as part of a broader professional toolkit or business strategy.

Direct Connection with Your Audience

Self-publishing empowers authors to directly engage with their readers without intermediaries, fostering a more personal connection that can be invaluable for business authors. This direct engagement allows authors to gather feedback, understand reader needs, and adjust their offerings accordingly. Additionally, it enables authors to build and nurture their professional network, enhancing their visibility and influence within their industry. Such connections are not only beneficial for book sales but also for professional growth and business opportunities, turning the book into a powerful networking tool.

Enhanced Credibility and Personal Branding

Publishing a business book independently can significantly enhance an author’s credibility and solidify their reputation as a thought leader in their field. This path allows authors to articulate their insights, experiences, and unique perspectives without compromise, establishing their authority and expertise. A well-crafted, professionally published book can serve as a cornerstone of a personal brand, opening doors to speaking engagements, consultancy opportunities, and enhanced professional stature. The very act of self-publishing business books itself denotes expertise and can differentiate an author from competitors, providing a competitive edge in their business endeavors.

Customization of Marketing and Sales Strategies

Self-publishing offers authors complete freedom to customize their marketing and sales strategies to best suit their target audience. Business authors can choose where and how to market their book, selecting the channels that are most effective for reaching their specific audience, such as industry conferences, professional networking sites, or direct email campaigns. This tailored approach allows for more efficient use of marketing budgets and higher effectiveness in promotional activities. Authors can also adjust pricing, run promotions, and explore various distribution channels to maximize their book’s reach and impact, aligning their sales strategies with broader business goals. This level of customization is rarely possible with traditional publishing, where authors have little say in marketing and sales tactics.

The Self-Publishing Process Explained

Preparation and Planning

The journey of self-publishing a business book starts long before the first word is written; it begins with meticulous preparation and planning. A solid book plan acts as a blueprint, guiding the author through each stage of the publishing process. This plan should start with defining the target audience—understanding who they are, what challenges they face, and how the book will address these challenges is crucial. This knowledge not only helps in crafting content that resonates with readers but also in marketing the book effectively later on.

Next, the author needs to clarify the book’s key message or thesis. This is the central idea around which all content will revolve. It should be compelling, clear, and directly linked to the needs and interests of the target audience. Setting specific goals for the book, such as establishing thought leadership, generating leads, or providing unique insights into the industry, will help keep the content focused and purpose-driven.

Additionally, creating a detailed outline that structures the book into chapters or sections ensures that the content flows logically and covers all necessary points thoroughly. This stage might also involve researching and gathering relevant data or case studies to support the book’s arguments, making the final product not only informative but also engaging and credible.

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Writing and Content Development

Writing and content development are at the heart of the self-publishing process. For business authors, maintaining a professional tone while being engaging is