When should I start marketing my book?

Start marketing your book as early as possible—ideally while you're still writing or editing. Early promotion helps build anticipation and allows you to grow an audience before launch. Share updates, behind-the-scenes content, or teasers to spark interest. This pre-launch momentum can lead to stronger initial sales and more reader engagement.

Can Spines handle the whole marketing process for me?

Yes. Spines supports everything, from ad creation to campaign management and performance tracking. You can choose to invest in these services to reach a wider audience effectively.

Is it Spines beginner-friendly?

Absolutely. Spines is designed for authors at all levels. We provide educational tutorials, ready-made templates, and expert support to guide you every step of the way.

What platforms do you support?

Spines runs campaigns on Amazon Ads, Google Books/Google Ads, Facebook, and Instagram.

Can I customize the campaigns?

Yes. You can approve or tweak creatives and targeting settings, or let the system run autonomously.

Campaigns typically start at $500 in account balance with daily spend options from $15–$30. Support and setup are included.

How to get your self-published book noticed?

Make sure your book is listed in the right categories on platforms - both niche and broad to maximize discoverability. Gather reviews and ratings to build credibility, and actively share your work on social media while using networking opportunities to spread the word.

What can I do for non-digital book marketing?

Non-digital book marketing offers powerful ways to connect with readers offline. You can attend or speak at conferences, arrange book signings, participate in literary festivals, and use traditional PR to reach media outlets. Spines also supports these efforts, including premium opportunities like featuring your book on Times Square billboards for maximum visibility.

Book Marketing Service

Reach More Readers with Targeted Book Marketing

Promoting your book shouldn’t be complicated. With Spines Marketing Tool, you can automatically launch high-impact advertising campaigns across Amazon, Google, and Meta, without needing a marketing degree.

Set your budget, customize your goals, and let Spines handle the rest – it’s marketing simplified.

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2,800+ AUTHORS

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Comprehensive Book Marketing & Advertising for Authors

AI-Driven Campaign Management

Launch smart, data-backed ad campaigns in minutes. The Spines Marketing Tool selects the best platforms (Amazon, Google Books, Meta) for your book, automatically managing ad creatives, bidding strategies, and audience targeting based on your genre and reader profile. It's hands-free, yet powerful.

Real-Time Budget Optimization

Your money, maximized. Spines tracks performance and redistributes your daily budget across platforms in real time, ensuring your ad dollars go where they perform best. You set the budget, we handle the optimization.

Transparent Analytics & Reports

Get clear insights into your campaign’s performance: impressions, clicks, conversions, and sales. Spines provides easy-to-understand dashboards so you can tweak your strategy - or let our tool do it for you.

Marketing 101 & Author Courses

New to marketing? No problem. Access beginner-friendly guides such as, How to Promote Your Book and Boost Your Author Platform. Perfect for self-published authors who want to learn while growing.

Templates That Convert

Use customizable, proven ad templates for Amazon, Meta, and Google. You’ll also get pre-built email, landing page, and social media content tailored to promote your specific book.

Dedicated Author Support

Receive personalized assistance from Spines’ marketing experts, ensuring you’re guided every step of the way. From strategy development to campaign analysis, Spines has you covered.

How to Market Your Book Effectively

How to Self Publish Your Book Successfully

This short guide walks you through the essential process of marketing and advertising your book effectively. Follow these 10 steps to maximize your book’s visibility and connect with your ideal audience.

Prepare Your Marketing Plan
Define your target audience, goals, and budget. Identify key platforms and strategies that align with your book genre the audience preferences to ensure a focused and effective campaign.
Create a Professional Author Platform
Build a strong online presence with an author website and active social media accounts. Share engaging content like behind-the-scenes insights, book updates, and interactive posts to connect with readers.
Optimize Your Book Listing
Ensure your book’s online listing has an eye-catching cover, compelling description, and relevant keywords. Tailor listings on platforms like Amazon to improve search visibility. Use categories, tags, and metadata strategically to attract your target audience.
Design Marketing Materials
Create visually appealing promotional assets, including social media posts, email banners, and digital ads. Use templates or professional design tools to ensure your materials look polished and professional.
Launch Paid Advertising Campaigns
Use platforms like Amazon, Google Ads, and Meta to run targeted ad campaigns. Leverage data-driven algorithms to reach potential readers and optimize campaigns for maximum ROI.
Use Email Marketing
Build an email list of subscribers and send newsletters with book updates, exclusive offers, and engaging content. Include a clear call-to-action to encourage book purchases or reviews.
Engage with Readers
Interact with your audience on social media, respond to reviews, and participate in book clubs or forums. Hosting Q&A sessions or live readings can help build stronger connections with readers.
Leverage Influencers and Reviews
Collaborate with book bloggers, influencers, and reviewers in your genre to gain credibility and reach. Positive reviews can significantly boost your book’s visibility and reputation.
Track Campaign Performance
Monitor metrics like impressions, clicks, and sales to assess the effectiveness of your marketing efforts. Adjust strategies based on data to continuously improve results.
Launch Promotions and Events
Host limited-time discounts, giveaways, or book launch events to create buzz and attract readers. Use these opportunities to engage with your audience and build long-term loyalty.

More Than Just Marketing

Self-Publishing Services

Full creative control. Pro results. Everything you need to publish, promote, and sell – without the stress!

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Book Printing

From single copy to bulk runs – premium print, fast turnaround, and formats for every kind of author.

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Ghostwriting

Your voice, your story – professionally written and built to publish with confidence and credibility.

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Your Story Deserves a Global Audience

Spines gives your book instant access to a global network of up to 100 publishing and retail platforms across all major markets and formats. It’s not just distribution—it’s broad visibility for your book, reaching readers worldwide through the industry’s leading channels.

Featured Author Resources

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Count on our dedicated 24/7 customer support to provide expert guidance and swift solutions, ensuring you’re never alone in your publishing journey.

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Production Director

2,800+ Authors Have Published Their Books With Spines

All without needing tech or design expertise.

The quality of their work exceeded my expectations, and their commitment to excellence was evident at every stage. While no process is without its challenges, Spines Publishing handled everything with patience and expertise, making the journey smooth and rewarding.

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Spines can take the idea you are passionate about and facilitate bringing it into reality. Everyone was not only helpful but very encouraging in the entire creative process. I highly recommend Spines as the best publishing service available to all aspiring authors who would like to touch the world with their thoughts.

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Isabel and the rest of the team were supportive and patient as I worked through the process. Ready to tackle book #2!!!

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OMG, Wardah has done it again!! My second book looks incredible on the inside and out! I love Wardah’s professionalism and how she constantly kept me in the loop and was quick to correct any changes necessary to make the book exactly what I envisioned.

Author Josanne Stewart

I am happy to recommend Spines and my project manager Wardah as the best in the industry! Authors, while considering publishing, STOP looking and choose Spines!

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If you are a first-time author like myself, Spines is the publishing company you need!

Author Nikodeme Mentor

I want to take this opportunity to thank the staff at Spines Publishing, especially Eli Nazari. You have made a lifelong dream come true: becoming an author. I look forward to working with you on my second book. God bless!

Author Terry Parker

I continue to be very impressed with Spines. From onboarding with Adriano to my account manager Wardah, they were very thorough and communicative every step of the way. They do set you up to succeed! I would recommend this team to anyone.

Author D Lawson

My production manager, José Uzcátegui, was extremely helpful and a pleasure to work with; he was incredibly involved and called with updates every week. He was just as excited as me to have my book out!

Author Lisette Conti

It was a true partnership. I couldn’t have asked for a better team to collaborate with on this journey. Thank you for championing my story and for the incredible work you do in amplifying diverse voices.

Author Leeora Benjamin

The enthusiasm and encouragement from Spines is incredible. My account managers Andres Herrera and Isabel Bullrich helped me through the entire process, made me feel welcomed, encouraged me to ask questions, and ensured that my novel would remain true to my vision.

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Blown away!! My mind is BLOWN. The process was so simple—from the vision being captured to the book now LIVE! Writing a book I thought was a dream, but now it’s a reality. THANK YOU, at a loss for words!

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I HIGHLY recommend them to any author, whether you are new or not. Ela Nazari, my production manager, was very professional, patient and amazing to work with. I am very difficult and persistent and Ela could manage me… Ela, more books are coming for you to publish!

Author Delores Coleman

I sent my book to 17 different publishers and got rejected every time, and vanity publishers quoted me between $11k-$17k. With Spines, I got my book published in less than 30 days!

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I’ve paid over $3,500 for editors in the past, and I felt like they changed my book! With Spines, I had complete creative control over how my book turned out.

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I’m a total beginner when it comes to computers, but I managed to design a professional-looking cover with Spines in just 3 minutes!

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My proofreading process used to take months, and I had to hire 3 freelancers. With Spines, I can do it in a single day.

Author Bradley Matthews-Middleton

Frequently Asked Questions - Book Marketing

From strategy to sales: here’s how the marketing process boosts discoverability, simplifies ads, and amplifies your reach.

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