Promoting your book shouldn’t be complicated. With the Spines Marketing Tool, you can automatically launch high-impact advertising campaigns across Amazon, Google, and Meta (Facebook & Instagram), without needing a marketing degree.
Whether you’re writing fiction, nonfiction, or genre-specific titles, our AI-powered platform uses your goals, genre, and budget to tailor campaigns that attract your ideal readers.
Set your budget, customize your goals, and let Spines handle the rest – it’s marketing, simplified.
Comprehensive Book Marketing & Advertising for Authors
AI-Driven Campaign Management
Launch smart, data-backed ad campaigns in minutes. The Spines Marketing Tool selects the best platforms (Amazon, Google Books, Meta) for your book, automatically managing ad creatives, bidding strategies, and audience targeting based on your genre and reader profile. It's hands-free, yet powerful.
Real-Time Budget Optimization
Your money, maximized. Spines tracks performance and redistributes your daily budget across platforms in real time, ensuring your ad dollars go where they perform best. You set the budget, we handle the optimization.
Transparent Analytics & Reports
Get clear insights into your campaign’s performance: impressions, clicks, conversions, and sales. Spines provides easy-to-understand dashboards so you can tweak your strategy, or let the tool do it for you.
Marketing 101 & Author Courses
New to marketing? No problem. Access beginner-friendly guides like “How to Promote Your Book” and “Boost Your Author Platform.” Perfect for self-published authors who want to learn while growing.
Templates That Convert
Use customizable, proven ad templates for Amazon, Meta, and Google. You’ll also get pre-built email, landing page, and social media content tailored to promote your specific book.
Dedicated Author Support
Have questions? Your dedicated Spines marketing specialist is here to help—from setting up your first campaign to scaling results.
Plan Your Strategy Define your audience, genre, and budget. Use genre-specific data to identify the best ad platforms.
Build an Author Platform Create a compelling online presence with a website and social media.
Optimize Your Book Listing Craft metadata and keywords that help your book get found on Amazon and Google Books.
Design High-Impact Ads Use Spines templates or your own creativity to make your book stand out.
Launch Targeted Ads
Run ads where readers already shop and read: Amazon, Google, Facebook, and Instagram.
Email Marketing Collect subscribers and engage them with launch news, excerpts, and discounts.
Reader Engagement Host live Q&As, reply to comments, and join genre-based communities.
Leverage Reviews Work with influencers and early reviewers to build trust and visibility.
Track and Optimize
Monitor metrics like impressions, clicks, and sales to assess the effectiveness of your marketing efforts. Adjust strategies based on data.
Host Events Book signings, virtual launches, and giveaways are great for buzz and momentum.
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Why Authors Choose Us: Insights from Those Who Know Us Best
Frequently Asked Questions
Book Marketing Explored
When should I start marketing my book?
Start marketing your book as early as possible—ideally while you're still writing or editing. Early promotion helps build anticipation and allows you to grow an audience before launch. Share updates, behind-the-scenes content, or teasers to spark interest. This pre-launch momentum can lead to stronger initial sales and more reader engagement.
Can Spines handle the whole marketing process for me?
Yes. Spines automates everything, from ad creation to campaign management and performance tracking. You can choose to invest in these services to reach a wider audience effectively.
Is it Spines beginner-friendly?
Absolutely. Spines is designed for authors at all levels. We provide educational tutorials, ready-made templates, and expert support to guide you every step of the way.
What platforms do you support?
Spines runs campaigns on Amazon Ads, Google Books/Google Ads, Facebook, and Instagram.
Can I customize the campaigns?
Yes. You can approve or tweak creatives and targeting settings, or let the system run autonomously.
What’s the cost?
Campaigns typically start at $500 in account balance with daily spend options from $15–$30. Support and setup are included.