Book Marketing Service

Reach More Readers with Targeted Book Marketing

Promoting your book shouldn’t be complicated. With the Spines Marketing Tool, you can automatically launch high-impact advertising campaigns across Amazon, Google, and Meta (Facebook & Instagram), without needing a marketing degree. Whether you’re writing fiction, nonfiction, or genre-specific titles, our AI-powered platform uses your goals, genre, and budget to tailor campaigns that attract your ideal readers. Set your budget, customize your goals, and let Spines handle the rest – it’s marketing, simplified.
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2,500+ AUTHORS
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Comprehensive Book Marketing & Advertising for Authors

AI-Driven Campaign Management

AI-Driven Campaign Management

Launch smart, data-backed ad campaigns in minutes. The Spines Marketing Tool selects the best platforms (Amazon, Google Books, Meta) for your book, automatically managing ad creatives, bidding strategies, and audience targeting based on your genre and reader profile. It's hands-free, yet powerful.
Real-Time Budget Optimization

Real-Time Budget Optimization

Your money, maximized. Spines tracks performance and redistributes your daily budget across platforms in real time, ensuring your ad dollars go where they perform best. You set the budget, we handle the optimization.
Transparent Analytics & Reports

Transparent Analytics & Reports

Get clear insights into your campaign’s performance: impressions, clicks, conversions, and sales. Spines provides easy-to-understand dashboards so you can tweak your strategy, or let the tool do it for you.
Marketing 101 & Author Courses

Marketing 101 & Author Courses

New to marketing? No problem. Access beginner-friendly guides like “How to Promote Your Book” and “Boost Your Author Platform.” Perfect for self-published authors who want to learn while growing.
 Templates That Convert

Templates That Convert

Use customizable, proven ad templates for Amazon, Meta, and Google. You’ll also get pre-built email, landing page, and social media content tailored to promote your specific book.
Dedicated Author Support

Dedicated Author Support

Have questions? Your dedicated Spines marketing specialist is here to help—from setting up your first campaign to scaling results.

How to Market Your Book Effectively

How to Self Publish Your Book Successfully

A simple 10-step guide to book marketing success:

  1. Plan Your Strategy
    Define your audience, genre, and budget. Use genre-specific data to identify the best ad platforms.
  2. Build an Author Platform
    Create a compelling online presence with a website and social media.
  3. Optimize Your Book Listing
    Craft metadata and keywords that help your book get found on Amazon and Google Books.
  4. Design High-Impact Ads
    Use Spines templates or your own creativity to make your book stand out.
  5. Launch Targeted Ads
    Run ads where readers already shop and read: Amazon, Google, Facebook, and Instagram.
  6. Email Marketing
    Collect subscribers and engage them with launch news, excerpts, and discounts.
  7. Reader Engagement
    Host live Q&As, reply to comments, and join genre-based communities.
  8. Leverage Reviews
    Work with influencers and early reviewers to build trust and visibility.
  9. Track and Optimize
    Monitor metrics like impressions, clicks, and sales to assess the effectiveness of your marketing efforts. Adjust strategies based on data.
  10. Host Events
    Book signings, virtual launches, and giveaways are great for buzz and momentum.

More Than Just Marketing

Self-Publishing Services

Self-Publishing Services

From manuscript to shelf.
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Book Printing

Book Printing

High-quality prints, on demand.
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Ghostwriting

Ghostwriting

Your ideas, our words.
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Featured Author Resources

Book Marketing Strategies for 2025: Promote Your Self-Published Book

Book Marketing Strategies for 2025: Promote Your Self-Published Book

In 2025, the world of book marketing is a thrilling battleground where creativity and strategy collide. With the surge of digital platforms and a boom in self-published authors, the quest to capture readers'...
How to Create a Budget Friendly Book Marketing Plan

How to Create a Budget Friendly Book Marketing Plan

In today’s world, it’s easy to feel like you’re lost in a sea of books, quite literally. Whether you’re a debut author or an experienced writer, one thing is clear: if you want...
Author Website Marketing: How to Use Your Author Website to Market Your Book

Author Website Marketing: How to Use Your Author Website to Market Your Book

Have you ever thought of your author website as more than just a digital business card? If not, you’re missing out on author website marketing. Think of it like this: your author website...

Comprehensive Support, Every Step of the Way

Count on our dedicated 24/7 customer support to provide expert guidance and swift solutions, ensuring you’re never alone in your publishing journey.

Nick Nativ
Sales Director
Elizabeth Cipule
Support Lead
Sandra Grosberg
Production Director
Customer Feedbacks

Why Authors Choose Us: Insights from Those Who Know Us Best

Frequently Asked Questions

Book Marketing Explored
  • When should I start marketing my book?

    Start marketing your book as early as possible—ideally while you're still writing or editing. Early promotion helps build anticipation and allows you to grow an audience before launch. Share updates, behind-the-scenes content, or teasers to spark interest. This pre-launch momentum can lead to stronger initial sales and more reader engagement.
  • Can Spines handle the whole marketing process for me?

    Yes. Spines automates everything, from ad creation to campaign management and performance tracking. You can choose to invest in these services to reach a wider audience effectively.
  • Is it Spines beginner-friendly?

    Absolutely. Spines is designed for authors at all levels. We provide educational tutorials, ready-made templates, and expert support to guide you every step of the way.
  • What platforms do you support?

    Spines runs campaigns on Amazon Ads, Google Books/Google Ads, Facebook, and Instagram.
  • Can I customize the campaigns?

    Yes. You can approve or tweak creatives and targeting settings, or let the system run autonomously.
  • What’s the cost?

    Campaigns typically start at $500 in account balance with daily spend options from $15–$30. Support and setup are included.

Experience the Thrill of Being a Published Author

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Talk with us!